2017
Garage-Born, Accelerator-Raised.
What started as Beth “pretending” to run unspun through a master’s class called Design Garage (d.Garage) — building scrappy early 3D weaving prototypes — became real when she graduated and incorporated unspun through the Summer@Highland accelerator at Highland Capital Partners. Making unspun officially official.
2018
Jeans, but make them custom.
In 2018, we developed our first prototype of custom-fit jeans utilizing 3D body scanning technology. What started as a denim brand was really an experiment: to learn the ins and outs of fashion, master denim production, and prove that a zero-inventory model could actually work. Along the way, we realized something bigger — that 3D weaving, not just better jeans, was the key to reshaping the industry’s future.
2018
3rdward 'a star is woven' the first iteration of what eventually became VEGA.
We weren’t just building a brand—we were quietly building the future of manufacturing. Hardware takes time: it’s slower, riskier, and far more expensive. While experiments in fit and software happened in plain sight, the real breakthrough was hidden away in our early prototypes. This was one of the very first iterations of what would later evolve into Vega™—the machine at the heart of unspun.
2018
unspun™ moves into 300 de Haro Street.
We opened the doors to our office and retail store in San Francisco, California.
2019
unspun™'s first round of pre-seed funding.
The cheque(s) that started it all. Thanks to 50Y, we raised our first round of pre-seed funding!
2020
The shape shifter
As our tech leveled up, so did the weaving. Using Vega™, we created the world’s first 3D woven tube that could actually change diameter as it was being made — proving that textiles don’t have to be flat, and opening the door to entirely new possibilities.
2020
unspun™ joins the Ellen MacArthur Foundation - Jeans Redesign Program.
In April, we joined the Ellen MacArthur Foundation’s push to make fashion truly circular. Through the Jeans Redesign Program, we created Genesis Jeans—a fully circular product built in partnership with Resortecs. It was our first big step in proving that denim (the world’s most iconic garment) could be reimagined for a waste-free future.
2020
Weekday x unspun™ Body Scan Jeans launches.
Our Body Scan Jeans activation ran in Weekday’s Stockholm flagship store Fall 2020 - Spring 2022. While modeling how to gamify custom-fit clothing for customers, we demonstrated that even large brands can execute an on-demand business model.
2021
unspun™ custom body scan mobile app drops.
In response to the COVID-19 Pandemic, we launched the unspun™ iPhone app which allows customers to complete at-home body scans for custom-fit jeans.
2021
unspun™'s second round of pre-seed funding.
Our seed series fundraising, led by Hyper Buckley Ventures, closed in September 2021.
2021
unspun™ is one of Time Magazine's Best Inventions.
In November of 2021, our 3D weaving and fit technologies were named one of Time Magazine’s Best Inventions.
2021
Co-Founder Kevin Martin is on Forbes 30 under 30.
In 2021, our co-founder Kevin Martin was listed on the Forbes 30 under 30 Manufacturing & Industry list.
2021
Pangaia x unspun™ Everybody Jeans launches.
In November 2021, we launched Everybody Jeans in collaboration with Pangaia. We partnered with Pangaia’s denim designer Jonathan Cheung to reduce the line's environmental impact. This collab implemented our on-demand manufacturing process: each custom-fit pair of PANhemp™ jeans was cut and sewn only after it was ordered and specced by our fit algorithms.
2022
Collina Strada x unspun™ jeans hit the runway at NYFW.
We brought custom-fit denim to NYFW SS23 with Collina Strada. Combining our custom-fit patternmaking with Hillary Taymour’s customized design, we developed a one of a kind jean that would wear as well as it dazzled. Each model took a body scan on the unspun™ app, allowing our fit algorithms to assemble a bespoke pattern just for them.
2022
Co-founder Beth Esponnette is a Vogue Business Sustainablilty Thought Leader.
In December 2022, our co-founder Beth Esponnette was listed as one of The Vogue Business 100 Innovators: Sustainability thought leaders.
2022
unspun™ is one of Fast Company’s world changing ideas.
In 2022, our 3D weaving technology Vega™ is named as one of Fast Company’s world changing ideas.
2022
unspun™ is officially B-Corp certified.
In 2022, we received our B-Corp certification and first Impact Score.
2023
Vega™ regenerates
In 2023, the second generation of Vega™ 3D weaving machines began production. These machines feature our unique automated jacquard functionality.
2023
unspun™'s Series A funding.
In June 2023, we closed our Series A fundraising round, led by Lowercarbon Capital and publicly launched our Vega™ 3D weaving technology.
2023
The world’s first Vega™-activated microfactory opens.
We opened the doors of our very first Vega™-activated 3D weaving microfactory in California.
2023
Eckhaus Latta x Vega™ by unspun™ debuts at NYFW.
We introduced the first-ever 3D woven products to market in collaboration with Eckhaus Latta at NYFW SS24. Working side by side at our Oakland microfactory, Latta and unspun CPO Beth Esponette built on a concept for wide-leg pants with an array of fibers – all 3D woven with Vega™.
2023
unspun™ is a Newsweek Climate Change Innovator.
In 2023, we were highlighted in Newsweek's feature, "Disrupting Climate Change: 13 Tech Innovators Helping to Save the Planet."
2024
TEGET x unspun™ Static Noise collection takes on Paris Fashion Week.
The Static Noise collection debuted during Paris Fashion Week SS24 and was launched in February of 2024. Transcending function, each pair of TEGET x unspun™ pants is a wearable work of art, a composition of yarns that bear the presence of a handmade piece. 3D woven with Vega™ in California, this collection also featured our first-ever pillow brought to market.
2024
Walmart x unspun™ Made in America
In 2024, we signed on with Walmart to rewire how the industry manufactures apparel. In the effort to slow global warming, we share big ambitions, and Walmart is no small player. Situating microfactories close to Walmart’s point of sale enables the consolidation of the supply chain and dramatically reduces overstock. Localized production is the name of the game.
2024
Co-founder Beth Esponnette makes Inc. Magazine's Female Founders List
In 2024 our co-founder, Beth Esponnette, was included on Inc. Magazine's Female Founders 250 list.
2024
unspun™'s Series B funding.
Led by DCVC, we closed our Series B funding in July 2024 at $32M.
2024
unspun™ is one of America’s 2024 Top GreenTech Companies.
In 2024, unspun™ was announced as one of Time Magazine and Statista's "America's Top GreenTech Companies."
2024
Decathlon x unspun™
In 2024 we announced our multi-year contract with the world's largest sporting goods retailer, Decathlon. This collaboration will scale our technology throughout the European region with the goal of facilitating local, automated, and on-demand clothing production. Thus unlocking affordable, local-for-local production of apparel goods. And reducing the textile industry’s impact on the planet.
2025
unspun™ is one of the World and America's Top GreenTech Companies.
In 2025, unspun™ was listed as one of Time Magazine's "World's Top GreenTech Companies" and "America's Top GreenTech Companies" — recognition that places us among the world's most impactful climate innovators.
2025
unspun™ is B-corp re-certified.
We're proud to have improved our B-corp score in our most recent recertification. For us, this isn't just a number — it's proof that we're raising the bar and holding ourselves accountable for improving and maintaining our impact. We're not standing still — we're deepening our impact.
2025
The Luma Vega™ Cloud Pillow makes waves.
We teamed up with Italic for the first time to bring the pillow of their dreams to life. The Luma Vega™ Cloud Pillow sold out in 2 hours!
We’ve built the tech, proved it works, and are ready to partner with the world’s most innovative brands.
Let's revolutionize fashion, together.